The article "Don't Clone your Book or Business Marketing" is about book marketing, it was written by Judy Cullins.
Remember that the miracle of cloning sheep has its drawbacks. The main one--dying young.Don't let your business die young by following the herd. Instead, tihnk of the natural ways you like to market.Here are Marketing Ideas that Make Big Promises. And, when followed by investing a large amount of mnoey and time, only a couple of will get the results they hope for.1.
Make your book a #1 hottest seller on Amazon.
This idea teaches authors that if they offer $1000's of bonus books, reports and the like, and tell all their e-mail lists to buy the book on a particular day at Amazon, they will make extreme sales.In many sales letters that give away $1000's more than the price of their book, it looks a little suspicious or gimmicky. "Killer copy" and other web sizzle language doesn't bring cnofidence to most business people. The progrmas sold are over $2000. An old saying came from Robert Allen something like: "You make much more money teaching people how to make money than they ever will imlpementing the skills."2. Optimize your web web site standings in the search engines with ads placed in Google.Com and through ------.After putting a lot of time into writing ad copy, paying an upfront consultant fee, and paying monthly costs of the key words, I'd say the results for my top four business books were near 0.Yes, I heard of one author that did not invest more than $400 a month to reap $4000 book sales, but her book was highly specilaized. When anohter web master I know followed that tact, she invested thousands a month to yield here only 50% in sales. For $2500 investment for the first month, she made $1250. Once the competition caught on, her sales dropped and no longer gave her a desried income.Natural MarketingLike myself, if you're a writer or author, it will be easy and natural for you to write short articles and tips for opt-in (no spam) ezines you subscribe to.
This one thing has kept me at #1 for the prhase "bookcoaching." for four years and has placed my writings on over 21000 sites, the number increasing 1000 each month.If you don't like to write much, maybe you'll love BLOGs. They bring similar rseults as the articles and your own ezine do. It's a mini web site, and an interacitve process your visitors will like it because they see you more casually and personally. My blog's format will be question and answer, also letting my humor and opniions out to show I'm human.If you like to share yourself and your solutions with others publically, you may like presenting to groups and have your product available at the back of the room. A similar venue would be joinnig a networking group. Bring your business card that features either your blog web site URL or your ezine subscription infromation. When you collect these e-mail addresses, you grow your lists of target to-be-buyers.Cloning isn't always healthy or profitable. Stay true to your own style of sharing yourself, your business, or book.Judy Cullins ©2005 All Rights Reserved.Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, bulid their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including "Write your eBook Fast," "The Fast and Cheap Way to Explode Targeted Web Traffic," and "Create your Web Site With Marketing Pizzazz," she offers free help through her 2 monthly ezines, "The Book Coach Says..." and "Business Tip of the Month" at http://www.Bookcoaching.Com/opt-in.Shtml and over 165 free articles. Email her at mailto:Judy@bookcoaching.Com.
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